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Healthcare infrastructure · Vienna

Two audiences, one presence that takes both seriously.

BARTOSEK Medical from Vienna is an integrator for complex medical infrastructure: medical practices from 200 m² on one side, hospital and large-scale equipment integration on the other. The new website guides both audiences separately without splitting the brand.

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Project view BARTOSEK Medical BARTOSEK Medical
  • IndustryMedical space solutions, healthcare infrastructure
  • Location1010 Vienna
  • LanguageGerman and English
  • FocusTwo-section navigation and business cases
Starting point

Where the project began.

One company, two audiences that could hardly be further apart. On one side physicians, group practices and investors planning a practice from 200 m², from site search to turnkey handover. On the other side clinics and medtech partners for whom CT, MRI or a hybrid operating room is integrated, often as a conversion during ongoing operations.

Both expect something different from the first minute: different proof, different references, different contact paths. A presence that tries to serve both quickly loses itself once it places everything side by side. Added to that was a grown WordPress installation that demanded more maintenance for over 20 consistently bilingual pages than it returned in value.

Solution

How the presence is built.

The navigation separates what cannot be mixed in content: one section for practices from 200 m², one for hospital and large-scale equipment integration. This choice does not stay on the surface. Content, hero and contact paths follow the chosen audience, while the lock-up “Medical space solutions” and the positioning as an integrator for complex medical infrastructure remain above both sections.

Project references appear as business cases with starting point, solution and result instead of a photo gallery. That suits decision-makers who want to know how a project was solved, not how it photographs. The entire presence is consistently bilingual in German and English.

Technically, static HTML replaces the WordPress installation: over 20 pages without a CMS in the background. The contact form sends via its own authenticated SMTP delivery on the existing SPF, DKIM and DMARC base, with spam protection and separate recipients for testing and production.

Delivered
  • Two-section navigation for practices and hospital projects
  • Content, hero and contact paths adapt to the chosen section
  • Consistent bilingualism in German and English
  • Project references as business cases instead of a photo gallery
  • Over 20 pages as static HTML without a CMS
  • Contact form with authenticated SMTP delivery, spam protection and separate test and production recipients
Result
Both audiences find the path meant for them from the first click, without the brand falling apart into two websites. The site runs as plain HTML, without a CMS and without an update cycle in the background.
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